A Beginners Guide To Social Media Marketing (Eolas don Tosnaitheoir)

When setting up social media accounts for your business, brand or product, there are so many things to keep in mind, which can feel totally overwhelming when starting out. So to avoid the panic, we have put together a list of TEN basic steps to follow when setting up your accounts.

  1. Pick Your Social Channels – Roghnaigh do chainéal meáin shóisialta

There are so many social media platforms out there, so which ones should you choose?

To begin, you do not need to be on every platform! If you’re a social media verteran with the time and money to dedicate evenly to all platforms, then power to you, but as a social media beginner, don’t spread yourself too thin. Pick two or three platforms, and invest your time and effort wisely.

The social channels you choose should correlate with your target demographic, so don’t be afraid to research each platform before deciding which is the best fit for you. You’ll find a really concise, helpful breakdown of social media demographics here:

  1. Complete Your Profile(s) – Cuir le do Próifíl

Have you ever checked a website or webpage trying to find information from a business and it wasn’t there? Fully completing your profile(s) is so important, if not one of the most important things when setting up your account(s).

Best practices to follow when completing your accounts are as follows;

  1. Claiming your business name and URLs

Try to keep your profile name(s) the same if possible. Your audience will find you more easily online if your profile(s) are under the same name.

For Example:

Facebook – Joe Bloggs Construction

Instagram – @JoeBloggsConstruction

Website – joebloggsconstruction.ie

Email – [email protected]

  1. Choose images and brand creatives

Your visual branding is hugely important when gaining the attention of your audience. Choose a colour scheme, a theme and stick to it. Developing a recurrent visual theme will help your audience to identify you, but also allow your social media account(s) to look organised and well thought out.

Ensure that your visuals are optimised for each platform you intend to use as aspect ratios differ from platform to platform.

  1. Fill in your bios and ‘about’ sections

Tell your audience who you are, don’t leave them wondering! Try to keep it short and sweet, around 280 characters or a little bit less.

  1. Follow Fellow Businesses, Brands and Prospects – Lean Gnólachtaí agus Brandaí Eile

It is important to remember, we’re all in this together, following and promoting similar businesses gives a sense of solidarity and community. If you’re a tourism page, it especially benefits you to follow local enterprise pages who may then look at your profile and share it with their followers.

By the same token, it’s never any harm to keep an eye on what your possible competitors are doing, and more so, who is doing it well. Don’t be afraid to draw inspiration from your competitors, look at pages you aspire to be like for creative direction.

  1. Keep a Close Eye on Your Mentions – Coinnigh súil ar tagairtí dod bhranda

Keep in touch with your audience/followers. It’s very easy to miss mentions when you’re so wrapped up in everything else going on. If someone has used your service/product and taken the time to shout you out on social media, be sure to thank them. Let your followers know that you appreciate them, because you simply would not have a presence on social media without them. You can take these mentions then and repurpose them into a graphic and share it across your account(s) as a nice piece of user generated content. Be sure to tag and credit the users if you do decide to repurpose their reviews/mentions/blogs etc.

  1. Define Your Social Media Strategy – Déan cur síos ar do straitéis meáin shóisialta

At this point, you have revisited the brand, you know your audience and have defined that demographic. You know what you want to say and how you plan to help your customers.

From here, it is time to act on those points in the most effective way, but also in a way that suits you and your needs as a business owner. Once your brand is confidently established, an audit would be beneficial. Take notes so you can revisit quarterly to track your progress.

  1. Assemble Your Content Calendar – Cruthaigh féilire margaíochta

How often should you post? There is no right answer to this question. Be honest with yourself, how often CAN you post? Can you churn out high quality content every day of the week, or the same 2-3 times a week? Do what is possible for you. Quality over quantity, as well as consistency is key here. Creating a content calendar is a great way to keep yourself and your content on track, but also determine when you are going to post. We would recommend looking at your social media insights to determine the peak days and times for you to post. A fantastic tool is Facebook Creator Studio where you can schedule posts ahead of time for both Instagram and Facebook.

  1. Engage With Others (80/20) – Glac páirt sa chomhrá

The 80/20 rule is not a rigid rule. It may not work for every brand and business, but it is definitely worth bearing in mind.

Once a golden rule in social media marketing, the 80/20 rule states that 80% of your posts should inform, educate and entertain your audience, whilst the other 20% should directly promote your business.

  1. Find Your Brand Voice – Cothaigh tóin an bhranda

Choose how you want your audience to perceive your brand. Is the tone formal/informal, humorous, etc. How your audience perceives you online will directly influence whether they want to use your product/service, so take some time to find your voice.

  1. Promote Your Social Channels – Déan na meáin shóisialta a chuir chun cinn

Use your platform to cross promote your other account(s). If you have a Facebook account, encourage your audience to check out your Instagram or Twitter, or whichever platform you have chosen best fit to market your brand. Similarly if you have a website, link back to your social media account(s).

  1. Monitor Your Social Presence For Growth – Coinnigh tomhais ar fás agus forbairt an chainéal.

Take note of your current following and stats so you can revisit these figures down the line to estimate your growth. Be sure to have a look at what posts are getting the most likes/engagement so you can tailor your content to your audience and what they respond to best.

We hope that this beginners guide to social media marketing has been of some benefit to you. If you have any questions, queries or would like us to check out your accounts, feel free to drop us a message on Facebook or Instagram at KCDigital.ie.

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